Email:
Kaleba@rogeruiux.xyz
Email:
Kaleba@rogeruiux.xyz
Available for work
Available for work
I fix broken funnels for Early-Stage SaaS, Fintech & Web3 startups
I fix broken funnels for Early-Stage SaaS, Fintech & Web3 startups
I fix broken funnels for
Early-Stage SaaS,
Fintech & Web3 s
tartups
Founders call me the Funnel Doctor because I step in when signup flows, pricing, or onboarding are leaking users. I diagnose fast, patch the leaks, and keep your growth alive.
Founders call me the Funnel Doctor because I step in when signup flows, pricing, or onboarding are leaking users. I diagnose fast, patch the leaks, and keep your growth alive.
Founders call me the Funnel Doctor because I step in when signup flows, pricing, or onboarding are leaking users. I diagnose fast, patch the leaks, and keep your growth alive.
4+
years designing for startups
95%
client retention rate
14+
Founders Served
20+
Projects Shipped
4+
years designing for startups
95%
client retention rate
14+
Founders Served
20+
Projects Shipped
01 Featured projects
Fast fixes. Clear funnels. Real growth
Fast fixes. Clear funnels.
Real growth
Fast fixes. Clear funnels.
Real growth
02 — Tools & Skills
Tools I Work With
02 — Tools & Skills
Tools I Work With
02 — Tools & Skills
Tools I Work With
Figma
Collaborative design, prototyping, and Industry standard for product teams.
Figma
Collaborative design, prototyping, and Industry standard for product teams.
Figma
Collaborative design, prototyping, and Industry standard for product teams.
Protopie
Advanced animations, micro-interactions, and complex flows.
Protopie
Advanced animations, micro-interactions, and complex flows.
Protopie
Advanced animations, micro-interactions, and complex flows.
Adobe Illustrator
Icons, vector graphics, illustrations.
Adobe Illustrator
Icons, vector graphics, illustrations.
Adobe Illustrator
Icons, vector graphics, illustrations.
Notion
Project Managment
Notion
UX documentation, roadmaps, and user research notes.
Notion
Project Managment
Adobe Photoshop
No-code website builder
Adobe Photoshop
No-code website builder
Adobe Photoshop
No-code website builder
Maze
Usability testing with live feedback and metrics.
Maze
Usability testing with live feedback and metrics.
Maze
Usability testing with live feedback and metrics.
Fintech
Web3
Landing page
MVP
SaaS
Fintech
Web3
Landing page
MVP
SaaS
Fintech
Web3
Landing page
MVP
SaaS
03 — My 4-Step Product Design Framework
How it works
How it works
How it works
Clarity & Strategy
/
01
I start by aligning with founders on business goals, user pain points, and growth metrics. Through market research and product audits, I define the opportunities that move the needle. Outcome → A clear product direction that reduces risk and accelerates decision-making.
Clarity & Strategy
/
01
I start by aligning with founders on business goals, user pain points, and growth metrics. Through market research and product audits, I define the opportunities that move the needle. Outcome → A clear product direction that reduces risk and accelerates decision-making.
/3-5 weeks/
Clarity & Strategy
/
01
I start by aligning with founders on business goals, user pain points, and growth metrics. Through market research and product audits, I define the opportunities that move the needle. Outcome → A clear product direction that reduces risk and accelerates decision-making.
E. Architecture
/
02
I map out the product’s information flow and user journeys to ensure every interaction drives engagement and conversion. Wireframes validate the structure before investing in visuals. Outcome → A product foundation built for usability, clarity, and scale.
E. Architecture
/
02
I map out the product’s information flow and user journeys to ensure every interaction drives engagement and conversion. Wireframes validate the structure before investing in visuals. Outcome → A product foundation built for usability, clarity, and scale.
/3-5 weeks/
E. Architecture
/
02
I map out the product’s information flow and user journeys to ensure every interaction drives engagement and conversion. Wireframes validate the structure before investing in visuals. Outcome → A product foundation built for usability, clarity, and scale.
High-Impact Design
/
03
I design scalable UI systems, brand-consistent interfaces, and interactive prototypes that feel polished and investor-ready. Every detail ties back to business goals — not just aesthetics. Outcome → Investor-ready visuals, a consistent design system, and a clickable prototype that sells.
High-Impact Design
/
03
I design scalable UI systems, brand-consistent interfaces, and interactive prototypes that feel polished and investor-ready. Every detail ties back to business goals — not just aesthetics. Outcome → Investor-ready visuals, a consistent design system, and a clickable prototype that sells.
/3-5 weeks/
High-Impact Design
/
03
I design scalable UI systems, brand-consistent interfaces, and interactive prototypes that feel polished and investor-ready. Every detail ties back to business goals — not just aesthetics. Outcome → Investor-ready visuals, a consistent design system, and a clickable prototype that sells.
Delivery & Growth
/
04
I hand off developer-ready Figma files with documentation and QA support. Post-launch, I track performance and iterate to boost conversions, retention, and product stickiness. Outcome → Smooth launch, measurable ROI, and a design process that fuels long-term growth.
Delivery & Growth
/
04
I hand off developer-ready Figma files with documentation and QA support. Post-launch, I track performance and iterate to boost conversions, retention, and product stickiness. Outcome → Smooth launch, measurable ROI, and a design process that fuels long-term growth.
/3-5 weeks/
Delivery & Growth
/
04
I hand off developer-ready Figma files with documentation and QA support. Post-launch, I track performance and iterate to boost conversions, retention, and product stickiness. Outcome → Smooth launch, measurable ROI, and a design process that fuels long-term growth.
95+
Percent
customer satisfaction
95+
Percent
customer satisfaction
95+
Percent
customer satisfaction
4+
Years
years designing for startups
4+
Years
years designing for startups
4+
Years
years designing for startups
20+
Projects
completed
20+
Projects
completed
20+
Projects
completed
{04} — Testimonials
Don’t take my
word for it
Don’t take my
word for it
Don’t take my
word for it
* Take theirs
5.0
/ 5
Roger consistently delivers clean, user-focused designs that make development easier. Having worked together on multiple projects, I can say their work directly improves usability and product quality. A reliable and talented designer.
Merdi K
5.0
/ 5
"Roger helped us translate complex token and wallet flows into clean, understandable UI. His ability to simplify blockchain logic into intuitive experiences was a game-changer for our early product."
Verdotte. A
4.0
/ 5
"Roger brought clarity and polish to our minting experience. The redesign was smooth, intuitive, and exactly what our users needed. Fast turnaround and sharp product thinking felt like having a teammate more than a freelancer."
Arweave Team
5.0
/ 5
Roger consistently delivers clean, user-focused designs that make development easier. Having worked together on multiple projects, I can say their work directly improves usability and product quality. A reliable and talented designer.
Merdi K
5.0
/ 5
"Roger helped us translate complex token and wallet flows into clean, understandable UI. His ability to simplify blockchain logic into intuitive experiences was a game-changer for our early product."
Verdotte. A
4.0
/ 5
"Roger brought clarity and polish to our minting experience. The redesign was smooth, intuitive, and exactly what our users needed. Fast turnaround and sharp product thinking felt like having a teammate more than a freelancer."
Arweave Team
5.0
/ 5
Roger consistently delivers clean, user-focused designs that make development easier. Having worked together on multiple projects, I can say their work directly improves usability and product quality. A reliable and talented designer.
Merdi K
5.0
/ 5
"Roger helped us translate complex token and wallet flows into clean, understandable UI. His ability to simplify blockchain logic into intuitive experiences was a game-changer for our early product."
Verdotte. A
4.0
/ 5
"Roger brought clarity and polish to our minting experience. The redesign was smooth, intuitive, and exactly what our users needed. Fast turnaround and sharp product thinking felt like having a teammate more than a freelancer."
Arweave Team
{05} — FAQ
Got Questions?
Got Questions?
Got Questions?
01/
What is your typical project timeline?
The timeline for a project typically ranges from 4 to 8 weeks, depending on the scope and complexity. After an initial consultation, I’ll provide a detailed timeline with key milestones so you know what to expect at each stage.
02/
Do you offer ongoing maintenance and support?
Yes, I offer ongoing maintenance and support packages to ensure your website stays updated and runs smoothly. This includes updates, bug fixes, and any necessary changes as your business grows.
03/
Can you work with existing brand guidelines?
Absolutely! I’m experienced in working with existing brand guidelines to ensure your website aligns with your established identity. I can seamlessly incorporate your branding while enhancing your digital presence.
04/
How do you handle revisions and feedback?
Revisions and feedback are a crucial part of the process. I typically offer a set number of revision rounds to refine the design based on your input. I ensure clear communication throughout, so your vision is brought to life effectively.
05/
How do I get started?
Just reach out! We’ll discuss your needs, create a plan, and get to work on your website.
01/
What is your typical project timeline?
The timeline for a project typically ranges from 4 to 8 weeks, depending on the scope and complexity. After an initial consultation, I’ll provide a detailed timeline with key milestones so you know what to expect at each stage.
02/
Do you offer ongoing maintenance and support?
Yes, I offer ongoing maintenance and support packages to ensure your website stays updated and runs smoothly. This includes updates, bug fixes, and any necessary changes as your business grows.
03/
Can you work with existing brand guidelines?
Absolutely! I’m experienced in working with existing brand guidelines to ensure your website aligns with your established identity. I can seamlessly incorporate your branding while enhancing your digital presence.
04/
How do you handle revisions and feedback?
Revisions and feedback are a crucial part of the process. I typically offer a set number of revision rounds to refine the design based on your input. I ensure clear communication throughout, so your vision is brought to life effectively.
05/
How do I get started?
Just reach out! We’ll discuss your needs, create a plan, and get to work on your website.
01/
What is your typical project timeline?
The timeline for a project typically ranges from 4 to 8 weeks, depending on the scope and complexity. After an initial consultation, I’ll provide a detailed timeline with key milestones so you know what to expect at each stage.
02/
Do you offer ongoing maintenance and support?
Yes, I offer ongoing maintenance and support packages to ensure your website stays updated and runs smoothly. This includes updates, bug fixes, and any necessary changes as your business grows.
03/
Can you work with existing brand guidelines?
Absolutely! I’m experienced in working with existing brand guidelines to ensure your website aligns with your established identity. I can seamlessly incorporate your branding while enhancing your digital presence.
04/
How do you handle revisions and feedback?
Revisions and feedback are a crucial part of the process. I typically offer a set number of revision rounds to refine the design based on your input. I ensure clear communication throughout, so your vision is brought to life effectively.
05/
How do I get started?
Just reach out! We’ll discuss your needs, create a plan, and get to work on your website.
06 Contact me
